You don’t have to step on Taylor Swift’s lawn for her to sue you. She’s got a Reputation for taking anyone who isn’t running the White House’s social media account to court over the smallest chance that they’re trying to piggyback their operations off her IP — especially if you’re on Etsy. The most recent target of Swift’s swift legal action? A bedding company. Creative Bloq has coverage:
In her most recent design dispute, Miss Swift has beckoned the US government to stop an unexpected rival. No, it’s not a record label or a dodgy merch retailer, but a humble bedding brand.
Alleging that Cathay Home’s “Swift Home” brand is too similar to her signature, Miss Swift has attempted to counter the bedding brand’s recent trademark request. While the result of this legal action is yet to be settled, it adds yet another dispute to the over 300 trademark filings from T Swift’s legal team.
The site was also kind enough to show a neat side by side:
The suit claims that the company’s goofy S swoop (I’m paraphrasing here) looks a little too similar to Taylor’s scribbles and people could mistake a connection at first glance. No clue how representative my first impressions are of the general population’s, but my initial thoughts consisted of “What font is that even?” and “What the hell does a wing have to do with a bedding company?” Goes to show how much I know about trademarks and marketing.
Good luck to Swift Home! If you lose the court battle, might I suggest going with the new name Bedding (Swift’s Version)? Make sure that it’s all in Helvetica — wouldn’t want to risk getting sued.
Chris Williams became a social media manager and assistant editor for Above the Law in June 2021. Prior to joining the staff, he moonlighted as a minor Memelord™ in the Facebook group Law School Memes for Edgy T14s . He endured Missouri long enough to graduate from Washington University in St. Louis School of Law. He is a former boatbuilder who is learning to swim, is interested in critical race theory, philosophy, and humor, and has a love for cycling that occasionally annoys his peers. You can reach him by email at cwilliams@abovethelaw.com and by tweet at @WritesForRent.
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